In the “new normal” business climate of lower oil prices, innovation to reduce costs is essential for operators and suppliers to remain profitable. New technologies and innovative products are being adopted at record pace, taking oilfield operations to a new level of efficiency, safety and productivity.
But many cost-saving, highly effective new ideas face barriers to entry in the market. Decision-makers are used to previous products, and each new product injects a level of risk in an already-risky business. Even if a higher price point pays out in multiples, this payout frequently crosses traditional company budget categories. Batson & Company assists startups and other suppliers with getting through to decision makers, making that pitch, and closing the deal, thereby getting products to market. Contact us to learn more and help reach new customers today.
Photo credit: Charlotte Batson (slider)